A Good Website Design Will Keep Visitors On Your Website Longer

Good Website Design

Good website design is one of the fundamental aspects of any website. Your website needs to look professional, not like something whipped up by a friend of a friend of a friend. You also need to realise that like your business your website will grow. New services, new products or just more general information will more than likely need to be added at some point in time. With this in mind your website needs to be constructed so it can grow. Thinking ahead before website design can save you time and money in the future.

Too many bells and whistles

One big mistake often made by web designers is to go down the bell and whistle road. There a many applications out there to make things spin, pop up or out, whizz around on the screen and while they might be cute when you first see them, they become a distraction and very annoying shortly after. The use of Flash and other types of animated presentations should be used sparingly.

CONTENT IS KING... CONTENT IS KING... CONTENT IS KING... CONTENT IS KING...

I cannot stress this enough, CONTENT IS KING. Search engines love websites that have lots of useful information for the end user ie; your visitors, your potential clients. Gone are the days where your website was full of pretty photos and not much text. Google especially will rank you higher if your website has plenty of good quality content.

So think about what you want to say to your visitors and give then the information they need plus much more. Your content is one of the biggest factors for search engines when deciding where you will be placed in the rankings. Google's search engine algorithm is one of the most highly developed bits of programming software in the search engine world. Google is committed in providing the best possible search engines results whenever anyone types search criteria into their search engine. What this algorithm can do is amazing. The topics i have covered above are only the very tip of what Google and other search engines look for.

Provide plenty of good quality content and Google will love you

Good Linking Stategies

Links are another important aspect websites. Linking, or more to the point reciprocal linking is where you place a link from your website to another website and they return the favour by placing a link on their website pointing back to your website. This is called reciprocal liking.

Links are becoming less of a major factor now as links were used to drive site rankings up due to the amount of links some websites had. These websites didn't have a lot of useful content but had thousands of links coming into them from other websites which gave a false impression on the importance of the recieving website. Google is thought to have now implemented a links dampener in their algorithm to combat this practice and encourage more content.

In A Nutshell

Your website is an extension of your business and your advertising campaigns. It needs to be constucted professionally to look professional. It doesn't matter if you're a one-man show or a 5,000 employee corporate giant; if you don't have a website, you're losing business to other companies that do.

Think of your website site as a relationship deepener, a half step between your advertising and your front door.

Do you suppose it's easier to convince people to visit your web site or to convince them to get in their car, drive to your store, park that car and walk in your door?